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Grassroots organising · Pakistan · 2019—2023

Aurat
Azadi
March.

Visualising collective resistance for a grassroots feminist movement.

میرا جسم میری مرضی✊Equal pay, equal voice✊آزادی✊Care work is work✊End honour killings✊ہم عورتیں ہیں✊Justice, not silence✊میرا جسم میری مرضی✊Equal pay, equal voice✊آزادی✊Care work is work✊End honour killings✊ہم عورتیں ہیں✊Justice, not silence✊

Role

Lead designer & organiser

Movement designVisual identityOrganising

Worked within a grassroots feminist movement addressing systemic gender inequality. Translated diverse voices into a shared visual language across streets and digital platforms.

Aurat Azadi March

What it took

  1. 01

    Collaborated with participants to surface their own slogans, imagery, and refusals.

  2. 02

    Designed for placards, walls, screens and bodies — not just feeds.

  3. 03

    Held complexity instead of flattening it for shareability.

Outcome

A shared visual language that supported mass mobilisation while retaining the complexity of lived experiences.

Next

Myth of Sanctification →