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Service-learning · City Hall of Genk · LUCA School of Arts · 2025

Re/Move.

Re/shaping school mobility through participatory service design, with children, parents, teachers, and the city.

Re/Move poster, an illustrated winding road through Genk
My role
Design researcher, co-designer, workshop facilitator
With
Ramisha Imam Rafa (visual design lead)
Context
Service-learning with City Hall of Genk, LUCA School of Arts
Format
Toolkit: board game, conversation cards, storybook
Duration
Three months
Year
2025

Context

A city trying to make its school neighbourhoods child-friendly.

Genk is a small, historically layered city in Belgium's Flanders region, with 22 schools across the city. One of the City Hall's ongoing goals is to make school neighbourhoods calmer at drop-off, safer to walk and bike through, and easier for families to move through together.

Every morning, hundreds of parents drive their children to school. Not because they want to, but because the city makes safer alternatives difficult.

We wondered how walking and cycling could feel like realistic choices rather than idealistic ones.

Design challenge

How might families, schools, and the city build shared confidence in active school mobility?

Most mobility campaigns talk to individuals: wear a helmet, choose the bike, leave earlier. That puts the entire burden on the parent at 8:15am, and ignores the relational and emotional conditions that made the car feel easiest.

We reframed the question as a service one. Not how do we change behaviour, but how do we redistribute the labour of feeling safe.

Core value

The city is not a blank canvas.

Cities are living systems, shaped by routine, memory, and negotiation. Our role was not to design for a community but with one.

Ramisha and I were outsiders to the school, and both of us come from South Asian backgrounds. It would have been easy to lean on our own experiences of school and streets. We chose instead to let Genk teach us before we offered anything back.

Community

The people who hold a school run together.

Getting a child to school safely is not a solo act. It is distributed across a web of people, each with a different stake, a different rhythm, and a different kind of care to give.

🧒

Children

The ones making the trip

👨‍👩‍👧

Parents

Carrying the daily worry

🍎

Teachers

Holding the school day

🏘️

Neighbours

Sharing the street

🛑

Police & crossing guards

Present at the gate

🏛️

City Hall

Setting the conditions

The school

't Schoolke Oud-Waterschei.

One school, open to us for the length of the project. We spent time at arrival and departure, sat in on lessons, and ran sessions with children and staff.

't Schoolke Oud-Waterschei

Approach & methods

Stakeholders as contributors, not subjects.

Children became co-designers through games and drawing. Parents shared routines and worries. Teachers surfaced what schools can and cannot carry. Observation kept us grounded in behaviour as it actually happens.

Street outside the school at pick-up
Street conditions at pick-up.
Children co-creating in the classroom
Co-creation with children.

Phase

Listening

Being present in the everyday, without an agenda.

  • Contextual observation
  • Informal interviews
  • Stakeholder conversations

Phase

Co-creating

Making with people, not for them.

  • Participatory workshops
  • Zine-making with children
  • Co-design activities

Phase

Making

Prototyping fast, reflecting honestly.

  • Rapid paper prototyping
  • Playtesting with children
  • Iteration with teachers
  • Reflection sessions

Participation as method, not just as data collection.

Co-creation with children

Mijn Weg naar School. Zines by the children.

We gave each child a blank zine, a pile of stickers and coloured pens, and one invitation: show us your way to school.

What came back was a small archive of joy and hesitation. Some drew the exact turns from their door to the school gate. Others drew the friend they wait for, the puddle they always jump over, a disco ball for the fun bit, a shark for the scary crossing. A child's account of their commute turned out to be as legitimate a source of design knowledge as any traffic count.

Zine cover by Chiara, 4de leerjaar
Chiara, 4de leerjaar
Zine cover by Louise, 5de leerjaar
Louise, 5de leerjaar
Zine cover by Lovea, 5de leerjaar
Lovea, 5de leerjaar
Zine cover by Melis
Melis
Zine cover by Sara Ozcan, 6de leerjaar
Sara Ozcan, 6de leerjaar

Inside, the children mapped their route to school and ticked what they see on the way: cars, other children on bikes, parents in cars, safe crossings, puddles, nice places. Then they added something of their own, a drawing, a sticker, a word, that turned the checklist into a small self-portrait of the journey.

The full collection of zines by the children, spread across the classroom table
Inside spread with a house, winding road and stickers
Inside spread with a Stitch sticker and drawing of houses
Inside spread with a hand-drawn route and disco ball sticker
Inside spread with a purple route past the school
Inside spread with a red route between two houses

Key insights

Three groups, one shared trip.

What surfaced was less about missing infrastructure and more about missing conversation and missing confidence.

Parent workshop with sticky notes01

Parents

Safety is emotional before it is infrastructural.

  • Supportive of biking in principle
  • Hesitation came from fear, not resistance
  • Busy mornings made the car easiest
Hands holding sticky notes from a teacher session02

Teachers

Recognised the value, lacked practical tools.

  • Saw active mobility as educationally valuable
  • No ready resources for families
  • Wanted low-lift, participatory material
Children's drawings of their route to school03

Children

The desire exists. The missing piece is confidence.

  • Described biking as freedom
  • Wanted independence and outdoor space
  • Motivated, but rarely asked

Mobility decisions are relational, not individual. That shifted our focus from products to interactions.

Process

How the thinking moved.

The work was not linear, but it did follow a clear arc: from listening, to naming what mattered, to sketching many possibilities, to testing and trimming until the toolkit held its shape.

  1. 01

    Research

    Observation, interviews, school visits.

  2. 02

    Insights

    Patterns across parents, teachers, children.

  3. 03

    Opportunity areas

    Where a small nudge could shift routine.

  4. 04

    Concepts

    Sketching many possible responses.

  5. 05

    Testing

    Playtesting with children and families.

  6. 06

    Iterations

    Refining language, rules, illustrations.

  7. 07

    Final toolkit

    Board game, cards, storybook.

Design principles

Four commitments that shaped every decision.

Participation over persuasion

People change when they shape the solution.

Dialogue over instruction

Trust builds through conversation, not campaigns.

Play before policy

Play creates safe space to experiment.

Confidence before independence

Emotional readiness matters as much as cycling skill.

Design rationale

Why a toolkit, and not an app.

Before landing on a toolkit, we sketched other directions and asked what each would carry, and what it would quietly leave out.

Not an app

Would live on the parent's phone, in the same place as the calendar making them anxious. It also assumes everyone in the family has equal access.

Not posters

Instructional and one-directional. They tell, they do not invite conversation between parent and child.

Not a campaign

Persuasion frames families as the problem. We wanted to work with them, not at them.

A toolkit, because…

It sits on the kitchen table, the classroom floor, the family evening. It invites talking, playing and returning to it, which is how routines actually shift.

Board game for children (play surfaces what instruction cannot). Conversation cards for families (a low-pressure prompt beats a lecture). Storybook for bedtime and class (a story a child can carry into their own street).

Service concept

Three artefacts, one connected service.

A toolkit rather than three separate products. Each piece supports a different stage of the family's journey and reinforces the others.

Klaar, af, rijden!, the Re/Move educational board game illustrated as a route through Genk

Children

Educational board game

A playful ride through the streets of Genk. Prompts on the board come directly from what parents, teachers and children shared with us: hidden dangers on their street, what makes a route feel safe, why racing on a school route is unsafe. Their words become the questions children answer together, turning the school commute into a shared conversation instead of a solo instruction.

Conversation cards in Dutch

Parents & children

Conversation cards

A deck designed to sit on the kitchen table or the classroom floor. Each card carries a prompt, a wish or a worry that we heard during fieldwork: what makes you nervous about the ride, what would make you feel braver, who could you go with, what would you change about your street. The cards give families a low-pressure way to name fears, negotiate boundaries and imagine safer routines together, without turning the school commute into an argument.

Illustrated pages from the storybook

Children

Storybook

De Kleine Ruiter die de straten wakker maakte. A picture book about a small rider whose everyday trip to school slowly wakes up the streets around her, drivers, neighbours, other children, until the route feels like it belongs to her too. Written to be read at bedtime or in class, it normalises biking as ordinary and joyful, and gives children a character to hold onto when their own street feels a little too big.

Service journey

A gradual sequence, not a switch.

The toolkit does not replace infrastructure. It strengthens the social ground infrastructure needs to actually be used.

  1. 💭01

    Parent concerns

    Parents

  2. 🗣️02

    Conversation

    Family

  3. 🤝03

    Shared understanding

    Family

  4. 🎲04

    Playful learning

    Child

  5. 🚸05

    Road awareness

    Child

  6. 06

    Confidence

    Child

  7. 📖07

    Positive imagination

    Child

  8. 🚴08

    Readiness

    Family

  9. 🌱09

    Active school mobility

    Community

Public exhibition

Desire_Able City.

Our work was shown at Desire_Able City, a public exhibition at C-Mine museum in Genk held in collaboration with URBACT Europe. The show opened the research to citizens of Genk, inviting families, teachers, and city staff to engage with the toolkit and continue the conversation about child-friendly mobility.

Exhibition

Desire_Able City

Venue

C-Mine museum, Genk

Partner

URBACT Europe

The Re/Move toolkit on display at the Desire_Able City exhibition at C-Mine, Genk
Desire_Able City exhibition view 2Desire_Able City exhibition view 3Desire_Able City exhibition view 4

Desire_Able City at C-Mine, Genk, with URBACT Europe.

Impact

What actually happened.

The project closed with a working prototype and a body of research the school and City Hall can carry forward.

Schools

't Schoolke Oud-Waterschei responded positively and asked to keep the toolkit for use with future cohorts.

Teachers

Teachers wanted to reuse the board game and cards in class, especially around road-safety weeks.

Children

Children engaged for longer than a typical classroom activity, and kept referring back to their own zines.

City Hall

The municipality is exploring how the toolkit could travel to other Genk schools as part of its child-friendly mobility work.

Public

Exhibited at Desire_Able City (C-Mine, Genk) with URBACT Europe, opening the work to families and city staff.

For the field

A working example of participatory service design applied to child mobility.

Reflection

What changed, what I'd do differently.

what changed

Infrastructure is not the whole story.

I came in thinking safer streets would move the needle. The bigger barriers were invisible: trust, routine, and how families perceive risk together.

what changed

Design is a relational act.

A service is only ever as strong as the relationships holding it up. That reframed how I judge my own work.

what I'd improve

More time with fewer people.

I would spend longer with a smaller group of families and revisit them across weeks, so the toolkit could evolve from lived use rather than a single round of testing.

what I'd improve

Bring the city into the room earlier.

Involving City Hall in co-design sessions, not just briefings, would have made the handover feel less like a delivery and more like a shared next step.